Alice Zarka’s portfolio
Moon Body Soul is an all natural bath and crystal Line promoting self love through self care.
My 3 big wins as Marketing Strategist since starting in August 2018 include a sold-out product launch, growing and monetizing the brand’s email list, and driving 5x web traffic month-over-month.
① In September 2018, we set out to create a new product- a set of 7 thumb stones hand-picked by the founder to balance the 7 chakras (energetic centers of the body-mind). I pitched the idea to support the launch with a blog post detailing the properties and significance of each stone, as well as a giveaway with a chakra-themed sunglass brand.
SOLD OUT in one day + sold out 2 additional pre-orders the next 2 months
More than 2,300 collective entries in the giveaway
1,400 unique visitors to the product landing page
② One of the first things we implemented was a monthly iPhone wallpaper created out of the client’s Moon Phase calendar to capture emails and monetize the list.
240% increase in email subscribers, growing list from 3,662 to 8,626
Monetized email list from $0 to $11,697
③ I developed a content strategy with bi-weekly keyword rich blog posts to drive new traffic to the site and raise the client’s authority in the search engines.
520% increase in traffic month-over-month
7 out of 10 top landing pages are blog articles, bringing more than 75,000 unique visitors to the site in 9 months
IN 2016 I CO-FOUNDED A YOGA & ADVENTURE RETREAT COMPANY, ROAMING YOGI ADVENTURES.
In addition to researching, organizing, marketing and leading 6 successful international retreats, I created a cohesive online brand experience from the ground up.
*Gained life experiences in Peru, Iceland, Mexico, Sri Lanka, Greece, and Morocco
*More than 6,000 Instagram followers at peak
*320 e-mail subscribers
*More than 2,000 unique visitors to retreat landing pages
*Directed brand video and custom website
*Raised money for local non-profits and fostered community through beach clean-ups in San Diego
My first professional role as a content marketer was for shark tank-funded company, tower paddle boards.
As Director of Content Marketing, I conceptualized and launched the brand’s digital magazine, Tower.Life.
*Earned more than 75,000 followers across Instagram, Facebook and YouTube in 1 year
*Managed workflow, deadlines, payments and publication of 10 content contributors simultaneously
*Published and promoted more than 100 beach lifestyle articles as editor-in-chief
*Assisted CEO, Stephan Aarstol with publication and promotion of his book The 5-Hour Work Day